The Three Ps

With the help of ITIL, COBIT, ISO 19770 and such a strong focus towards People, Policies and Processes, why is it that so many organisations both large and small still struggle to manage license compliance and leverage the true benefits of SAM? The solution to this I believe runs far deeper than standards and a “Silver Bullet” software solution. It lies in making ITAM part of your business DNA. What thoughts do you have?